AMP 425 Marketing Environment Entire Course
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AMP 425 Week 1 Assignment Environmental Scan
Details:
Write a 500-750-word
essay that discusses how the current state of the economy will impact completing
an environmental scan.
Include an
introduction and conclusion that make relevant connections to course
objectives.
Prepare this
assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
This assignment uses a
grading rubric. Instructors will be using the rubric to grade the assignment;
therefore, students should review the rubric prior to beginning the assignment
to become familiar with the assignment criteria and expectations for successful
completion of the assignment.
You are required to
submit this assignment to Turnitin. Refer to the directions in the Student
Success Center. Only Word documents can be submitted to Turnitin.
AMP 425 Weeks 2 Assignment Target-Market Strategy Benchmark
Assignment
Details:
Create a new product
that will serve two business (organizational) markets.
Write a 750-1,000-word
paper that describes your product, explains your strategy for entering the
markets, applies marketing concepts to improve competitive advantage, and
analyzes the potential barriers you may encounter. Explain how you plan to
ensure your product will be successful, given your market strategy.
Include an
introduction and conclusion that make relevant connections to course
objectives.
Prepare this
assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are required to
submit this assignment to Turnitin. Only Word documents can be submitted to
Turnitin.
AMP 425 Week 3 Marketing Plan Strategy (Benchmark Assignment)
Details:
As a brand manager,
for a product of your choice, analyze markets and consumer behavior to develop
a strategy for launching the product in a manner most likely to capture the
attention of the product’s primary target market.
Write a 500-1,000-word
paper describing the product and outlining your strategic approach to marketing
this product.
Prepare this
assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are required to
submit this assignment to Turnitin. Only Word documents can be submitted to
Turnitin.
AMP 425 Week 4 Differentiating Between Services and Goods
Marketing
Details:
Write a 500-750-word
paper that identifies the major characteristics of services compared with
goods, and describe how technology is changing the customer service and service
offerings.
Prepare this
assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
This assignment uses a
grading rubric. Instructors will be using the rubric to grade the assignment;
therefore, students should review the rubric prior to beginning the assignment
to become familiar with the assignment criteria and expectations for successful
completion of the assignment.
You are required to
submit this assignment to Turnitin. Refer to the directions in the Student
Success Center. Only Word documents can be submitted to Turnitin.
AMP 425 Week 5 Collaborative Learning Community: Rebranding
Strategy
Details:
This is a
Collaborative Learning Community (CLC) assignment.
The instructor will assign
you to a group at the beginning of Module 5.
As a group, identify
one current struggling consumer product.
Create a 10-12-slide
PowerPoint presentation (with speaker notes) that outlines a rebranding
strategy for the product identified.
Presentation must
include a new name, changes in packaging, the price point, product position,
advertising strategy, a distribution method, and improvements in design or
quality.
While APA format is
not required for the body of this assignment, solid academic writing is
expected and in-text citations and references should be presented using APA
documentation guidelines, which can be found in the APA Style Guide, located in
the Student Success Center.
This assignment uses a
grading rubric. Instructors will be using the rubric to grade the assignment;
therefore, students should review the rubric prior to beginning the assignment
to become familiar with the assignment criteria and expectations for successful
completion of the assignment.
You are not required
to submit this assignment to Turnitin, unless otherwise directed by your
instructor. If so directed, refer to the Student Success Center for directions.
Only Word documents can be submitted to Turnitin.
AMP 425 Week 6 Marketing and Distribution Channel Letter
Details:
This assignment
challenges the student to think creatively.
The deliverable is a
single-page letter addressed to a hypothetical website development company.
Place yourself in the
role of a marketing executive in a hypothetical firm who is launching a new
product that needs to be marketed.
Your firm has agreed
to hire a professional website development company to market your product. The
website developer needs the following information:
·
A brief description of
the product
·
A description of the
market channels
·
A description of the
distribution channels
APA format is not
required, but solid academic writing is expected.
This assignment uses a
grading rubric. Instructors will be using the rubric to grade the assignment;
therefore, students should review the rubric prior to beginning the assignment
to become familiar with the assignment criteria and expectations for successful
completion of the assignment.
You are required to
submit this assignment to Turnitin. Refer to the directions in the Student
Success Center. Only Word documents can be submitted to Turnitin.
AMP 425 Week 7 Collaborative Learning Community: Public
Relations Campaign
Details:
This is a
Collaborative Learning Community (CLC) assignment.
The instructor will
assign you to a group at the beginning of Module 7.
In your group, create
a public relations campaign for a financial institution that has recently
received negative exposure in the media pertaining to its lack of
responsiveness to those wishing to modify existing home loans. The goal of your
campaign is to influence public opinion, restore credibility, and generate
positive press reporting.
The campaign must be
presented in the form of a 15-20-slide PowerPoint presentation and accompanied
by a 750-1,050-word narrative.
Prepare this assignment
according to the APA guidelines found in the APA Style Guide, located in the
Student Success Center. An abstract is not required.
This assignment uses a
grading rubric. Instructors will be using the rubric to grade the assignment;
therefore, students should review the rubric prior to beginning the assignment
to become familiar with the assignment criteria and expectations for successful
completion of the assignment.
You are not required
to submit this assignment to Turnitin, unless otherwise directed by your
instructor. If so directed, refer to the Student Success Center for directions.
Only Word documents can be submitted to Turnitin.
AMP 425 Week 8 Executive Summary: Annual Marketing Plan
Details:
Develop a
750-1,000-word executive summary of your organization’s (or one you know well)
annual marketing plan.
Summary should include
a brief situation analysis, marketing objectives, strategies, tactics,
financial considerations, and a timetable for implementation.
Prepare this
assignment according to the APA guidelines found in the APA Style Guide,
located in the Student Success Center. An abstract is not required.
This assignment uses a
grading rubric. Instructors will be using the rubric to grade the assignment;
therefore, students should review the rubric prior to beginning the assignment
to become familiar with the assignment criteria and expectations for successful
completion of the assignment.
You are required to
submit this assignment to Turnitin. Refer to the directions in the Student Success
Center. Only Word documents can be submitted to Turnitin
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